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EXPERIENCE HIGHLIGHTS
Producer/Editor, Originals Marketing, Amazon Prime Video
Feb 2020 - dec 2025, los angeles, ca
Led social-first creative strategy and execution for Prime Video Originals, defining platform-native formats and narrative frameworks that translated series launches, brand initiatives, and cultural moments into high-performing social content. Owned editorial direction across TikTok, Instagram, and YouTube, balancing brand storytelling with performance insights to drive discovery, engagement, and audience growth at scale. Partnered cross-functionally with growth, product, marketing, creators, and external vendors to deliver integrated, creator-led campaigns under fast-paced timelines. Used data, audience behavior, and platform trends to continuously evolve formats, optimize publishing strategy, and modernize Prime Video’s social presence. Helped grow the Prime Video TikTok account from 24K to 24M+ followers through sustained format innovation, trend fluency, and platform-specific storytelling.
Platform-Original Social Formats: Scalable, repeatable formats designed for discovery and shareability
- Plot Pitches: Motorheads, Wild Cards, Cruel Intentions (Webby Award Winner — “Plot Pitch,” recognized for excellence in digital storytelling and social innovation)
- Animated Plot Pitches: My Fault: London, Red, White, & Royal Blue, The Marvelous Mrs. Maisel
- Title Recommendations: Madres, I Am Celine Dion, Shiny Happy People
Trend & Culture-Led Content: Fast-turn, platform-native storytelling tied to social behavior
- Trend Videos: Nicknames, Out of Context, Core
- Brand Initiatives: Resting Binge Face, PV Trivia/Squid & Alexa, Cuffing Season
Creator & UGC-Led Campaigns: Collaborations designed to amplify authenticity and reach through creators
- Brand Creator/Influencer Campaigns:
Plastique Tiara/The Summer I Turned Pretty
Madison McFerrin/2022 Prime Video Wrap Up
The Sweet Impact/Maisel
Made By Cito/Harlem
Joao Doce/Invincible
Paul Dever/The Boys
Oriano Medde/The Summer I Turned Pretty
Fashion Designers: Gunnar Deatherage, Nate White
Dancers: Brian Esperon, Nick Pauley
Product & Feature-Adjacent Storytelling: Social narratives built around tools, features, and interactive mechanics
- A/R Filters: GenV Cast/Halloween, Heidi Klum Tarot Reading, Holiday Titles w/Kelsey Darragh
- Amazon Team Collabs: X-Ray, StyleSnap
Live & Social Capture: Real-time social execution around major moments
- VidCon: Rahul Rai, Plastique Tiara
- Social Capture: Daisy Jones, The Peripheral
My role: Social strategy, format development, creative direction, editorial standards, creator collaboration, performance-informed iteration.
Post Production Supervisor, Refinery29
Oct 2019 - Dec 2019 (project based), los angeles, ca
Supervised delivery of 32 long form videos within 8 weeks, maintaining quality and consistency across all assets. Managed schedules, asset tracking, and delivery timelines for fast-turnaround social content. Led cross-functional collaboration across creative, editorial, and production teams to ensure cohesive brand storytelling. Reviewed high volumes of social content and UGC to identify compelling narratives and audience-aligned formats. Optimized post-production pipelines—including finishing, color, graphics, and licensing—to enable agile responses to cultural moments while maintaining organized asset and archival systems.
All my plants are dead | that’s rich | every day is a holiday | bae of the day
CREATIVE Video Producer, Grindr/INTO
June 2018 - Sept 2019, los angeles, ca
Produced culture-driven, social-first video campaigns across Instagram and YouTube, delivering high-volume, mixed-format content and scaling the YouTube channel to more than 200K subscribers. Collaborated with external creators and community talent, managing creative direction, timelines, and deliverables. Directed shoots and oversaw production logistics, coordinating crews to deliver high-quality content on time and within budget. Partnered cross-functionally with product, growth, sales, and editorial teams to align content with broader campaign and business objectives, contributing to increased Grindr user growth. Analyzed performance data to refine formats and optimize creative for queer digital audiences.
Creative Video Producer, BuzzFeed Motion Pictures
July 2016 - Sept 2017, los angeles, ca
Owned full-cycle production of content achieving 100+ million views across all social media platforms, from concept through final delivery, including casting, shooting, editing, and asset delivery. Produced platform-native, trend-driven content optimized for audience behavior, engagement, and social distribution. Managed multiple concurrent projects in fast-paced environments while maintaining high quality and efficiency. Leveraged performance analytics to iterate on formats, enhance storytelling, and maximize retention and shareability. Produced and finalized assets using Adobe Premiere, Photoshop, and related tools.
